Your Trusted Houston Commercial Real Estate Brokerage

Viking Enterprise LLC is part of eXp Commercial, an agent-led, cloud-based commercial real estate brokerage with agents across the globe.

Your Trusted Katy / Fulshear & Houston Commercial Real Estate Brokerage

Viking Enterprise LLC is part of eXp Commercial, an agent-led, cloud-based commercial real estate brokerage with agents across the globe.

Looking to invest, buy, sell or lease? We can help.

Looking to invest, buy, sell or lease? We can help.

OUR FEATURED TENANTS & CLIENTS

eXp Commercial - Viking Enterprise Team's real estate network provides unparalleled commercial real estate services to Tenants and Landlords around the Katy- Houston area. Our knowledge, experience, and reputation sets us apart from many firms.


A commercial property owner might have various plans that would necessitate the services of a commercial real estate broker. Some of the common scenarios include:

1. Selling the Property: If the owner decides it’s time to sell the property, a commercial real estate broker can help determine the market value, market the property effectively, and negotiate with potential buyers to get the best possible price.

2. Leasing Space: For property owners looking to lease out part or all of their commercial space, a broker can help find suitable tenants, negotiate lease terms, and ensure the lease agreements meet all legal requirements and serve the owner’s best interests.

3. Acquiring More Properties: Owners looking to expand their portfolio would benefit from a broker's knowledge of the market, access to listings, and negotiation skills to secure additional properties at favorable terms.

4. Property Management: While not all brokers offer this service, some commercial real estate brokers or their affiliates offer property management services. This can be particularly appealing for owners who prefer a hands-off approach or are managing properties from a distance.

5. Market Analysis: Owners considering future developments, renovations, or rebranding of their property might engage a broker for a comprehensive market analysis. This helps in understanding current market trends, the demand for different types of spaces, and potential returns on investment for various strategies.

6. Refinancing: In situations where a property owner is looking to refinance their property, a commercial real estate broker can provide valuable insights into the property’s current market value, assist in gathering necessary documentation, and even help in finding the best financing options.

7. Partnership or Investment Opportunities: Owners interested in exploring partnerships, joint ventures, or seeking investors for expansion or development projects might use a broker to find and vet potential partners or investors.

8. Consulting on Zoning and Use Changes: When contemplating a change in the use of the property or dealing with zoning issues, a broker with experience in local regulations and the specific property type can provide guidance and strategic planning assistance.

9. Exit Strategy Planning: For owners looking to plan an exit strategy from their investment, whether it’s through a strategic sale or a gradual winding down of operations, brokers can provide market insights, timing advice, and valuation services to optimize the exit process.

In any of these scenarios, the expertise and services provided by a commercial real estate broker can save the property owner time and money, while also providing access to a wider network of potential buyers, tenants, and industry professionals. Give us a call today!

Reviews

🚀📊 Position Yourself as a Trusted CRE Advisor: Dominate Your Niche with These Proven Steps 📊🏢

🧠💼 How to Become the Go-To Commercial Real Estate Expert in Your Market 💼📈

June 14, 20252 min read

🧠💼 How to Become the Go-To Commercial Real Estate Expert in Your Market 💼📈

🚀📊 Position Yourself as a Trusted CRE Advisor: Dominate Your Niche with These Proven Steps 📊🏢


Title: How to Become the Go-To Commercial Real Estate Expert in Your Market

In a competitive market like commercial real estate, being good isn’t enough—you need to be memorable. Whether you’re a broker, investor, lender, or advisor, the professionals who position themselves as experts rise above the noise and consistently attract high-quality clients, deals, and referrals.

If you're looking to build authority and become the go-to CRE expert in your area, here are the key strategies to make that happen:


🔑 1. Build a Niche and Own It

Instead of being a generalist, specialize. Whether it's retail space in Katy, medical offices in Fulshear, or flex warehouses in West Houston, identifying a niche gives your audience a reason to remember you. It helps you tailor your marketing, insights, and advice to a specific group, increasing your perceived value.


🧠 2. Educate Through Content

Experts educate. Leverage blog posts, YouTube videos, and LinkedIn articles to break down complex CRE topics: cap rates, DSCR loans, 1031 exchanges, build-to-suit options, etc. Show you understand not just the deals—but also the needs behind them.

Pro Tip: Use storytelling in your content. “How we helped a doctor buy their own office” is more powerful than just market stats.


📸 3. Use Personal Branding

Your name is your brand. Make sure your LinkedIn, website, business cards, and email signature all carry consistent messaging and visuals. Use professional headshots, brand colors, and a short elevator pitch that highlights what makes you the authority in your market.


🤝 4. Get Featured and Partner Up

Collaborate with CPAs, attorneys, lenders, and local business leaders in your area. Whether it’s podcast interviews, co-hosted webinars, or social media features, these partnerships can boost your credibility and help you reach aligned audiences.


📊 5. Show Results (Case Studies + Testimonials)

You don’t need to close $100M deals to look credible. Show how you’ve helped solve problems—whether that’s leasing up a retail space fast or saving a business owner time and money through a sale-leaseback. Social proof is critical.


🛠️ 6. Stay Visible Consistently

Experts show up. Whether it’s posting 2–3 times a week on LinkedIn, hosting monthly YouTube updates, or speaking at BNI or Chamber of Commerce events, the key is consistency. People trust who they see often.


Final Thoughts:

Positioning yourself as a commercial real estate expert isn’t about being the loudest—it’s about being the most valuable. Educate your audience, stay visible, and back it up with niche knowledge and results. Soon enough, you won’t just be in the market—you’ll own it.


https://www.houstonrealestatebrokerage.com/

https://www.houstonrealestatebrokerage.com/houston-cre-navigator

https://www.commercialexchange.com/agent/653bf5593e3a3e1dcec275a6

http://expressoffers.com/[email protected]

https://app.bullpenre.com/profile/1742476177701x437444415125976000

https://author.billrapponline.com/

https://www.amazon.com/dp/B0F32Z5BH2


© 2023-2024 Bill Rapp, Broker Associate, eXp Commercial Viking Enterprise Team


CRE Branding tipscommercial real estate expertbuild authorituy in real estatecommercial real estate marketingreal estate content strategycommercial real estate marketing how to become a real estate expert
blog author image

Bill Rapp, CRE Broker

I am a Houston commercial broker, with residential experience, as well as a lending background. I have been in the real estate industry for 14 years and counting, and I have worked in many roles within the industry and each has given me a unique perspective of the industry as a whole. My dedication to clients is rooted in this industry knowledge, but also includes my desire to go the extra mile in networking to source off market opportunities for my clients. Me and my team at eXp Commercial have a cutting-edge technology package that gets the widest exposure for each transaction. eXp Commercial offers a nationwide network through which we can deliver the best exposure and professional advice to achieve our clients’ goals while also minimizing their risk. Clients appreciate my methodical method of discovery in our initial consultation. Through which we can get to know each other and their specific’s business’s needs and objectives on a granular level. Our processes help navigate each transaction and its potential pitfalls through to a successful outcome for our clients. It is my stated goal to provide our clients with extensive market analysis and expertise that fosters innovative solutions and rewarding commercial real estate opportunities.

Back to Blog

eXp Commercial - Viking Enterprise team real estate network provides unparalleled commercial real estate services to Tenants and Landlords around the greater Katy & Houston MSA area. Our knowledge, experience, and reputation sets us apart from many firms.

A commercial property owner might have various plans that would necessitate the services of a commercial real estate broker. Some of the common scenarios include:

1. Selling the Property: If the owner decides it’s time to sell the property, a commercial real estate broker can help determine the market value, market the property effectively, and negotiate with potential buyers to get the best possible price.

2. Leasing Space: For property owners looking to lease out part or all of their commercial space, a broker can help find suitable tenants, negotiate lease terms, and ensure the lease agreements meet all legal requirements and serve the owner’s best interests.

3. Acquiring More Properties: Owners looking to expand their portfolio would benefit from a broker's knowledge of the market, access to listings, and negotiation skills to secure additional properties at favorable terms.

4. Property Management: While not all brokers offer this service, some commercial real estate brokers or their affiliates offer property management services. This can be particularly appealing for owners who prefer a hands-off approach or are managing properties from a distance.

5. Market Analysis: Owners considering future developments, renovations, or rebranding of their property might engage a broker for a comprehensive market analysis. This helps in understanding current market trends, the demand for different types of spaces, and potential returns on investment for various strategies.

6. Refinancing: In situations where a property owner is looking to refinance their property, a commercial real estate broker can provide valuable insights into the property’s current market value, assist in gathering necessary documentation, and even help in finding the best financing options.

7. Partnership or Investment Opportunities: Owners interested in exploring partnerships, joint ventures, or seeking investors for expansion or development projects might use a broker to find and vet potential partners or investors.

8. Consulting on Zoning and Use Changes: When contemplating a change in the use of the property or dealing with zoning issues, a broker with experience in local regulations and the specific property type can provide guidance and strategic planning assistance.

9. Exit Strategy Planning: For owners looking to plan an exit strategy from their investment, whether it’s through a strategic sale or a gradual winding down of operations, brokers can provide market insights, timing advice, and valuation services to optimize the exit process.

In any of these scenarios, the expertise and services provided by a commercial real estate broker can save the property owner time and money, while also providing access to a wider network of potential buyers, tenants, and industry professionals. Give us a call today!

Find the perfect location for your business.

Let us help your business succeed.

🚀📊 Position Yourself as a Trusted CRE Advisor: Dominate Your Niche with These Proven Steps 📊🏢

🧠💼 How to Become the Go-To Commercial Real Estate Expert in Your Market 💼📈

June 14, 20252 min read

🧠💼 How to Become the Go-To Commercial Real Estate Expert in Your Market 💼📈

🚀📊 Position Yourself as a Trusted CRE Advisor: Dominate Your Niche with These Proven Steps 📊🏢


Title: How to Become the Go-To Commercial Real Estate Expert in Your Market

In a competitive market like commercial real estate, being good isn’t enough—you need to be memorable. Whether you’re a broker, investor, lender, or advisor, the professionals who position themselves as experts rise above the noise and consistently attract high-quality clients, deals, and referrals.

If you're looking to build authority and become the go-to CRE expert in your area, here are the key strategies to make that happen:


🔑 1. Build a Niche and Own It

Instead of being a generalist, specialize. Whether it's retail space in Katy, medical offices in Fulshear, or flex warehouses in West Houston, identifying a niche gives your audience a reason to remember you. It helps you tailor your marketing, insights, and advice to a specific group, increasing your perceived value.


🧠 2. Educate Through Content

Experts educate. Leverage blog posts, YouTube videos, and LinkedIn articles to break down complex CRE topics: cap rates, DSCR loans, 1031 exchanges, build-to-suit options, etc. Show you understand not just the deals—but also the needs behind them.

Pro Tip: Use storytelling in your content. “How we helped a doctor buy their own office” is more powerful than just market stats.


📸 3. Use Personal Branding

Your name is your brand. Make sure your LinkedIn, website, business cards, and email signature all carry consistent messaging and visuals. Use professional headshots, brand colors, and a short elevator pitch that highlights what makes you the authority in your market.


🤝 4. Get Featured and Partner Up

Collaborate with CPAs, attorneys, lenders, and local business leaders in your area. Whether it’s podcast interviews, co-hosted webinars, or social media features, these partnerships can boost your credibility and help you reach aligned audiences.


📊 5. Show Results (Case Studies + Testimonials)

You don’t need to close $100M deals to look credible. Show how you’ve helped solve problems—whether that’s leasing up a retail space fast or saving a business owner time and money through a sale-leaseback. Social proof is critical.


🛠️ 6. Stay Visible Consistently

Experts show up. Whether it’s posting 2–3 times a week on LinkedIn, hosting monthly YouTube updates, or speaking at BNI or Chamber of Commerce events, the key is consistency. People trust who they see often.


Final Thoughts:

Positioning yourself as a commercial real estate expert isn’t about being the loudest—it’s about being the most valuable. Educate your audience, stay visible, and back it up with niche knowledge and results. Soon enough, you won’t just be in the market—you’ll own it.


https://www.houstonrealestatebrokerage.com/

https://www.houstonrealestatebrokerage.com/houston-cre-navigator

https://www.commercialexchange.com/agent/653bf5593e3a3e1dcec275a6

http://expressoffers.com/[email protected]

https://app.bullpenre.com/profile/1742476177701x437444415125976000

https://author.billrapponline.com/

https://www.amazon.com/dp/B0F32Z5BH2


© 2023-2024 Bill Rapp, Broker Associate, eXp Commercial Viking Enterprise Team


CRE Branding tipscommercial real estate expertbuild authorituy in real estatecommercial real estate marketingreal estate content strategycommercial real estate marketing how to become a real estate expert
blog author image

Bill Rapp, CRE Broker

I am a Houston commercial broker, with residential experience, as well as a lending background. I have been in the real estate industry for 14 years and counting, and I have worked in many roles within the industry and each has given me a unique perspective of the industry as a whole. My dedication to clients is rooted in this industry knowledge, but also includes my desire to go the extra mile in networking to source off market opportunities for my clients. Me and my team at eXp Commercial have a cutting-edge technology package that gets the widest exposure for each transaction. eXp Commercial offers a nationwide network through which we can deliver the best exposure and professional advice to achieve our clients’ goals while also minimizing their risk. Clients appreciate my methodical method of discovery in our initial consultation. Through which we can get to know each other and their specific’s business’s needs and objectives on a granular level. Our processes help navigate each transaction and its potential pitfalls through to a successful outcome for our clients. It is my stated goal to provide our clients with extensive market analysis and expertise that fosters innovative solutions and rewarding commercial real estate opportunities.

Back to Blog

Find the perfect location for your business.

Let us help your business succeed.

Sign up to receive the latest news on property investment and commercial real estate listings.

Resources


Contact Us

27815 Astoria Brook Ln

Katy, TX 77494 USA


9600 Great Hills Trail, Suite 150w Austin, TX 78759 |
855.450.0324 xx255

Texas Real Estate Commission Consumer Protection Notice Texas Real Estate Commission

Information About Brokerage Services eXp Commercial LLC #9010212

Viking Enterprise LLC #9009614

Sign up to receive the latest news on property investment and commercial real estate listings.


Contact Us

27815 Astoria Brook Ln

Katy, TX 77494 USA

901 S Mopac Expwy, Bldg 2, Suite 350 Austin, TX 78746 | 512.474.5557Texas Real Estate Commission

Consumer Protection Notice Texas Real Estate Commission Information About Brokerage Services Reliance Retail, LLC #603091

Texas RS, LLC #9003193 | RESOLUT RE Is Licensed In Louisiana #0995694083